Marketing

The Marketing department at Terra State handles all media requests and inquiries along with providing guidance for advertising, public relations, social media, internal and external communications, branding and the College website.

Terra State Logo and Brand Guidelines

Terra State Community College strives to maintain consistency and integrity in its visual identity. The Terra State logo has been carefully designed to reflect our identity.

The Terra State logo is the most visible and recognizable expression of the Terra State brand. The College understands and appreciates that outside parties may want to show affiliation with Terra State. However, the use of the College logo to imply affiliation with or endorsement by Terra State Community College without express written permission from the College is strictly prohibited. Exceptions may be made for news media, educational use or events for which Terra State Community College is a major sponsor. This type of exception should be arranged through the Marketing Department of Terra State.

Graphic and Visual Standards

In order to maintain graphic integrity, it is very important that the Terra State logo and graphics must be used with care using a few simple guidelines.

Approved logos

There are two versions of the Terra State logo that have been approved for general use: the complete logo and the framed T.

Both versions may only be used in the approved colors (Terra State Blue, white or black). Whenever possible, the logo should be represented by the complete logo shown below.

Exceptions include when the logo is being used on a dark color (use the white version in this instance) or when the material printed is in black and white only (use the black version in this instance).

In most instances, the complete logo is preferred for use. The framed T should be used only when spacing is an issue or the wordmark is not appropriate (for example as a web favicon) or when approved by the Marketing Department.

Always use the official supplied logo artwork. It should never be reproduced or altered under any circumstances for any application.

Download the Terra State Community College logo

Logo Spacing

The legibility and distinction of the Terra State logo is very important. To ensure the logo is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, surrounding the logo is equal to the height of the capital S in the word STATE. No other graphic elements should penetrate this area of isolation. It is recommended to use an even greater amount of space whenever possible for visibility and distinction.

Logo Sizing

A minimum logo size must be maintained to retain legibility at all times. This preserves the clarity of the logo.

Print Use: The complete logo should never be used at a size smaller than 1.125” (1 1/8”) in height for any materials. The framed T should never be used at a size smaller than .375” (3/8") in height.

Digital Use: The complete logo should never be used at a size smaller than 74x90 pixels for web, email and other digital materials. The framed T should never be used at a size smaller than 26x30 pixels.

Logo Placement

Careful placement is necessary when the logo is used over background colors or imagery. The complete logo must always be distinct and legible, with enough contrast to be easily identifiable. The logo must be placed within a solid area or color and never intersect other elements. Clear space must be maintained at all times. In addition, the logo should not be placed over a photograph or patterned background that interferes with the readability of the logo.

College Primary Colors

The official colors of Terra State Community College are Terra State Blue (Pantone 295) and white. These colors are as important as the College name or logo in identifying the Terra State.

Pantone 295 = Print C:100 M:69 Y:8 K:54 Digital R:0 G:40 B:85 Hex value: 002855

White = Print C:0 M:0 Y:0 K:0 Digital R:0 G:0 B:0 Hex value: ffffff

College Secondary Colors

The approved secondary, or supporting, colors are listed below. Some things to consider when using these colors are:

Consider the tone of your project when utilizing color. Color should reflect the message that you are trying to convey. Over use of multiple bright colors can appear too primary. Too many dark colors can appear somber.
Be careful not to try to use every color in the palette. The use of too many colors can have a negative effect.
Bright colors are intended to be used as accent colors and provide contrast as needed.
To remain a unique brand, using the Terra State Yellow alone with our primary Terra State Blue is not acceptable. Terra State Yellow may only be used in conjunction with at least one other secondary color

Terra State Yellow (Pantone 123) = Print C:0 M:19 Y:89 K:0 Digital R:255 G:199 B:44 Hex value: FFC72C

Terra State Orange (172)= Print C:0 M:73 Y:87 K:0 Digital R:250 G:70 B:22 Hex value: FA4616

Terra State Lime (Pantone 390)= Print C:27 M:0 Y:100 K:3 Digital R:181 G:189 B:0 Hex value: B5BD00

Terra State Teal (Pantone 631) = Print C:74 M:0 Y:13 K:0 Digital R:62 G:177 B:200 Hex value: 3EB1C8

Typography

The Terra State Community College logo was created with the ITC Cheltenham font. ITC Cheltenham is a transitional font that falls between modern and oldstyle typefaces. It is easily adaptable to multiple situations and works well for both display and text. The College’s secondary font family is Helvetica Neue (a sans serif font), which can be used as a modern companion font to our primary font.

Print materials or correspondence should always use the ITC Cheltenham font as paragraph or body text. Headlines should primarily be in Helvetica Neue to create contrast from the logo. If placement of the logo creates separation from a headline, ITC Cheltenham may be used as a headline. Variations of both fonts can be used for accents, subheads, bylines, contact info and small-sized text elements.

Digital presentations such as websites, e-newsletters, PowerPoint slides or other screen-based applications should incorporate ITC Cheltenham and Helvetica Neue as needed. If these fonts are not available on a system, standard system fonts Times New Roman and Arial should be substituted in their place respectively.

Availability: Both ITC Cheltenham and Helvetica Neue are available for both Mac and Windows platforms and can be purchased online at major type companies. Each division/department is responsible for securing licensed version if they are not available on their current systems. Although the official fonts are recommended for all College materials and communication, the above listed default faults are acceptable for most users.

The College Seal

The seal of Terra State Community College incorporates symbols that represent the areas of study as well as the concept of lifelong learning.

The College seal is reserved for use on formal and official documents, such as diplomas, certificates, legal documents and seals, resolutions and plaques. The seal is also used as a watermark on the College’s stationery. The seal is the legal signature of the College. It must not be altered in any way.

Usage Guidelines The seal may not be used as an identifier for the College. It is not to be used on letterhead (other than as a watermark or by the President’s Office), envelopes, business cards, web pages or general publications. Use of the seal is reserved for diplomas and other graduation items.

The seal must be used only as a stand-alone design element.
To ensure legibility in printed pieces, the seal should never be used smaller than 1.5" (1 1/2") inch in diameter.
An area of open space (clear zone) must be maintained around the seal to prevent it from being in conflict with other design elements.
To preserve quality, the seal should always be reproduced from approved electronic files or from a high resolution original. It should never be scanned or reproduced from previously printed material or from poor artwork. Do not enlarge the seal from artwork smaller than its intended use.

Colors for the College Seal The College seal can only be reproduced in Terra State Blue, black or grey, or foilstamped in the approved colors of silver and bronze.

To obtain a digital file of the seal for an authorized use, contact the Marketing & Communications Department at marketing@terra.edu.

Terra State Marketing

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Contact the Marketing & Communications Department

If you need assistance with marketing, public relations or multimedia, the Marketing & Communications department at Terra State is happy to help.

Heidi HesselMarketing Associate

hhessel01@terra.edu 419.559.2383

A301

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